R. (Ruobing) Han

  • PhD student
  • Japanese Studies

Fields of interest

Material Culture and Consumption, Japanese Popular Culture and Japanese Folklore, Chinese Cultural Industry

PhD research

The Cultivation and Development of Character Consumption of Japanese Cartoons and Comics (Anime and Manga)
Supervisor: Kasia Cwiertka

My research examines the consumption of a wide range of merchandising that has developed around the anime and manga characters – including phenomena such as cosplay – both in Japan and beyond the Japanese borders. With the global spread of Japanese popular culture during the last three decades, manga and anime merchandising has assumed an increasingly important place in the Japanese exports. My project will explore the topic from a historical and comparative perspective, and will focus in particular on the character consumption in China, which now ranks as an important market for anime and manga consumption worldwide.


M.A. in Management, School of History and Culture, Shandong University, China (2010-2012)

B.A. in Art, School of Translation and Interpretation, Shandong University, China (2006-2010)

Exchange Student, Graduate School of Journalism and Media, Nihon University, Japan (2011-2012)

Related Professional Experience
Project participant, Academic Annual of China’s Cultural Industry Vol. 2009, 2010, Shandong University

Grants and Awards
- Taiwan Guanghua scholarship (2011)
- Excellent Graduate of Shandong Province (2010)
- Excellent Student of Shandong Province (2009)
- National Scholarship of China (2007)

Mandarin (native), English, Japanese


Ruobing HAN(2012) “日本‘御宅族’的行为方式及其消费特征The Behavior and Consumption of OTAKU”. Shandong Social Science ( Chinese Social Sciences Journal ), 6:157-159. ( co-authored with Ying HAN ).

Ruobing HAN (2011) “论日本动漫的肇始与初创The Origin of Japanese Cartoon and Comic”. Dongyue Tribune ( Chinese Social Sciences Journal ), 3:88-90. ( co-authored with Ying HAN ).

Ruobing HAN(2011) “日本民间阿波舞文化的传承与开发The Protection and Development of ‘Awaodori’ Folk Dance of Japan”. Folklore Studies ( Chinese Social Sciences Journal ), 4:210-222. ( co-authored with Xia XIAO ).

Ruobing HAN(2011) “日本动漫角色扮演及其商业开发Cosplay of Animation and its Development in Japan”. Journal of Shandong Institute of Trade Unions' Administration Cadres, 6:167-168.

Ruobing HAN(2011) “日本当代动画产业的发展趋势The Current Trend of Japanese Cartoon Industry”. Journal of Jinan Vocational College, 1:25-29.

Ruobing HAN(2011) “从‘沙石集’的裁判说话看日本民间法律Review of Folk Law in Japan Based Upon ‘Judgment Stories’ from Story Collection of Multi-faceted Life”. Journal of Shandong Education Institute, 4:115-119.

Ruobing HAN(2010) “略论日本动画产业的发展现状以及启示The Current Situation of Japanese Cartoon Industry”. Journal of Shandong Institute of Trade Unions' Administration Cadres, 6:144-145.

Ruobing HAN(2008) “日本动漫于日语学习的意义The Significance of Employing Japanese Cartoons in the Acquisition of Japanese”. Shandong Foreign Languages Teaching Journal, 6:78-80.

Ruobing HAN(2008) “日本民间童话故事‘桃太郎’的文化解读Cultural Analysis of ‘Momotarou’ Folk Fairy Tale of Japan”. Folklore Studies (Chinese Social Sciences Journal), 2:231-237.

Ruobing HAN(2007) “浅谈日本动漫文化的草根性特点 On Japanese Animation Culture and its Grassroots Nature”. Folklore Studies (Chinese Social Sciences Journal), 3:169-173.

Last Modified: 11-12-2015